Reinforcement Mechanism Design: With Applications to Dynamic Pricing in Sponsored Search Auctions
نویسندگان
چکیده
منابع مشابه
Reinforcement Mechanism Design, with Applications to Dynamic Pricing in Sponsored Search Auctions
In this study, we apply reinforcement learning techniques and propose what we call reinforcement mechanism design to tackle the dynamic pricing problem in sponsored search auctions. In contrast to previous game-theoretical approaches that heavily rely on rationality and common knowledge among the bidders, we take a data-driven approach, and try to learn, over repeated interactions, the set of o...
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The sponsored search auction problem was introduced briefly as an example in Chapter 1. In this chapter, we study this problem in more detail to illustrate a compelling application of mechanism design. We first describe a framework to model this problem as a mechanism design problem under a reasonable set of assumptions. Using this framework, we describe three well known mechanisms for sponsore...
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Recently there is an increase in smaller, domain–specific search engines that scour the deep web finding information that general–purpose engines are unable to discover. These search engines play a crucial role in the new generation of search paradigms where federated search engines (FSEs) integrate search results from heterogeneous sources. In this paper we pose, for the first time, the proble...
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Simplified Mechanisms with Applications to Sponsored Search and Package Auctions Paul Milgrom First draft: August 16, 2007 This draft: October 13, 2007 A simplified mechanism is a direct mechanism modified by restricting the set of reports or bids. An example is the auction used to place ads on Internet search pages, in which each advertiser bids a single price to determine the allocation of ei...
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Sponsored search is one of the most successful applications of economic mechanisms in real life. A crucial issue is the modeling of the user behavior to provide the best targeting of ads to each user. Experimental studies show that the click through rate of an ad is dramatically affected by both its position and the other displayed ads. However, these externalities rise severe currently open co...
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ژورنال
عنوان ژورنال: Proceedings of the AAAI Conference on Artificial Intelligence
سال: 2020
ISSN: 2374-3468,2159-5399
DOI: 10.1609/aaai.v34i02.5600